With the NFL season beginning this weekend, BCLC, in partnership with our advertising agency 123w, is proud to unveil a new ad for PlayNow Sports, that demonstrates this innovation. With so much important dialogue in the industry about the frequency of sports-betting advertising and the use of celebrity and athlete endorsers, BCLC has continued to show that innovation in advertising is very possible: and without the flashy superstars who undeniably have appeal to younger audiences. You don’t need big names and big money to have effective advertising.
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